Market Research: Mulai darimana, ya?

Riset Pasar Ulasan Riset
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Halo Ibu Hebat!

Kemarin kita sudah banyak berdiskusi dan belajar melalui #AhliAmbilAlih bersama dengan @askaprimardi tentang Market Research. Dari hasil diskusi kemarin, banyak Ibu yang sudah melakukan Market Research dengan cara menyebar kuisioner.

Kalau ini versi @askaprimardi dalam melakukan Market Research: image

  1. Identify the problem that need to be solved by doing marketing research. Such as consumer NEED, EXPECTATION, ACCEPTANCE.
  2. Setting a smart research objective: Specific, maneuverable, achievable, relevant, time-bound.
  3. Research Topic: Understanding consumer behavior, brand, performance, concept/product.
  4. Research Method: Primary data: Quantitative or Qualitative. Secondary data: Desk Research.
  5. Respondents Criteria: Demographic (gender, age, SES). Psychographic.
  6. Research Tools: Screening Questionnaire. Main Questionnaire/Discussion Guide.
  7. Sampling Method. Sampling frame: population vs sample; random vs non random.
  8. Fieldwork Data collections: Offline: Homevisit, CLT. Online: Website, Apps.
  9. Quality Control Check. Respondents Criteria. Relevant answer/response.
  10. Data Processing: Collect, combining, and manage a whole data from all respondents.
  11. Data Analysis: Statistical Analysis or Non-Statistical Analysis.
  12. Develop a report: Interpretation vs Insight Storyteller skills.

Nah, Buibu versi Market Research nya seperti apa, nih? Share disini yuk!

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Bu @Zantia boleh dituliskan gak step 1-12 itu apa saja? krn kurang terlihat nii di aku. Supaya ibu2 lain jg bisa lebih nyaman membacanya. Terima kasiih

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Hai Ibu @Fathya, terima kasih atas masukannya.
Step by step nya sudah ditulis diatas ya buuu :hugs:

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